e-Business Consultancy Services

Could you spot these 7 common web site design mistakes?

  1. Confusing navigation - if your web site content is not organised logically and the navigation isn’t clearly labelled, how will visitors find what they are looking for?
  2. Not answering visitors’ questions - if key information such as address, telephone number, prices, product specs are missing or difficult to find you might miss out on sales and business leads.
  3. Badly displayed links - links should stand out and visited links should show in a different colour so users don’t unintentionally revisit the same pages over and over again. Clearly labelled links help visitors find what they are looking for.
  4. Text that’s difficult to read - a dense layout does not allow visitors to scan your web page quickly for information that’s relevant to them. Too many web sites fail to use a simple writing style and put visitors off.
  5. Graphics that look like adverts - animations, banners and pop-ups are mostly ignored by visitors so might not be the best way to communicate your message.
  6. Lack of consistency - pages within your web site should all work in a similar predictable way. Visitors want to focus their attention on your web site’s content rather than trying to figure out how it works. Likewise if most websites do something in a certain way, visitors will expect your site to work in a similar way.
  7. Pages that are not attractive to search engines - most web pages are found through search engines. Yet many web sites are not built to attract search engines and have too little text (or the wrong kind of text).

Your ability to spot and avoid these mistakes could make a huge difference to the amount of visitors, orders and enquiries your site generates.

How to maximise your website potential and get returns

Whether you want to find out how to:

  • Increase conversion rate
  • Generate more search engines traffic
  • Sell more products
  • Make your web site user friendly
  • Define an e-business strategy
  • Write and implement an online marketing plan
  • Review your existing web site
  • Use the internet to help achieve your business objectives

We’d be happy to advise you and work with your web site designers - whether they are in-house staff or an outside agency. Just call Sophie or Tim on 01422 343 840 or email info@stonesquare.com to discuss your web site project.

Learn from our experience

Not only have we been advising clients how to maximise their web site potential since 2000, but we also run our own online shop. So when you get e-business consultancy from us, you know we’ve got real-life e-business experience.

See for yourself - just visit Big Fat Balloons our e-shop selling balloons in a box, teddy bears, soft toys and chocolate gifts. Or why not take a look at our Big Fat Blog, its sister web site with new updates and gift buying advice?